The short answer
Google Maps 360 photography does not directly change rankings, but it strongly influences engagement and trust, which are key drivers of Google Maps performance.
Why this happens
Google monitors how users interact with business listings. High-quality, immersive imagery:
- Keeps users on listings longer
- Increases clicks, calls, and direction requests
- Builds instant trust
These engagement signals support ranking stability and visibility.
What this means for UK businesses
Businesses using professional 360 imagery often see:
- Higher enquiry rates
- Improved conversion confidence
- Stronger brand perception
This is particularly effective for customer-facing premises and competitive service areas.
This works best when combined with full Google Maps optimisation.
How Local Exposure helps
As a Google-focused agency, Local Exposure ensures:
- Accurate, professional 360 imagery
- Correct placement within Google listings
- Integration with wider Google optimisation strategies
Our Google Trusted Photographer services ensure imagery supports both engagement and trust.
Engagement signals like imagery are increasingly important as AI-driven search reshapes local visibility.
FAQ
Does 360 photography directly improve Google rankings? No, but it improves user engagement, which indirectly supports stronger Google Maps performance.
Is 360 photography still worth it in the UK? Yes. It remains a powerful trust and conversion tool, especially in competitive local markets.
Can poor images harm my Google listing? Low-quality or misleading images can reduce engagement and trust, weakening performance.
Learn how this fits into a wider visibility strategy in our AI & Local Search hub.