Google's Author Rank - Improve your online exposure
Google’s Author Rank
Google has made some changes to its Author Rank meaning that if you write at all on your website you are an author. This new change allows you to claim credit for the content on your website or blog, as Google moves one step closer to ridding the web of spam.
This new author rank allows authors to gain the trust of Google once it has been confirmed that their content is unique and of high value, this allows Google to promote reputable authors as opposed to unsigned or less reputable author.
In simple terms improved author rank, improved website ranking.
This means that content which has been written by a reputable author will organically rank higher than if the content was written by an unsigned author or author who was not trusted by Google.
How Google determines Author Rank?
Google does not openly share how it determines author rank, we can only really guess as to how they determine it. As the author rank needs to be confirmed through Google + initially to create the author rank. The Google Plus account is likely to be linked into the Google authorship mark up. Google probably takes into account, the number of followers and the number of plus ones on the story or page linked. So it is a great idea to have Google plus buttons on your blog or website, allowing Google to help you promote your content if it is commonly liked and shared.
Google may also be using signals from other social media websites such as, facebook and twitter. As an indication of the popularity of the content, with more popular content receiving more links. The speed at which these links are created is believed to been an indication of how popular the content is.
How to step up author rank?
The Google Authorship basically allows writers to identify themselves to the search engines by linking their Google+ profiles to the content they write online. Once the authorship has been validated by Google a small profile picture of the author will appear in the search results, as illustrated in the screen shot below.
Research has shown that search results with an author picture next to them receive higher click through rates then results which do not have authorship photos. This maybe initially in part due to the fact that these logos are novel, however over time readers may start to like a particular writer as they gain popularity over time. If a reader starts to recognize an author’s profile photo from previous articles which they enjoyed or found useful, this will also create high click through rates.
There are two main methods to verify your Google Authorship.
Use a verified email address with your Google+ Account
If you are writing content on a website domain you own, you will be able register this email address with your Google + account. For example if my email address is Robert@localexposure.co.uk and I blog on localexposure.co.uk, I will be able to use Google verify email tool. Check out these steps below.
- Log into your Google + account.
- Verify your email account https://plus.google.com/authorship
- Add your matching domain email address eg. Robert@Localexposure.co.uk
- Google will then send you a confirmation email, which you can then add to your Google+ account.
Once this is completed you can then add an author byline to any content on the domain which you verified, which would be localexposure.co.uk in this example. So I would add “By Robert Mackin” or “Author. Robert Mackin”, if I wanted the authorship mark up to be displayed in the search results.
Alternative Method, Link inside your content to your Google + Profile
This sort of method should be used when you do not own the domain or have an associated email address. To implement this method you simply need to insert a link with a small extra bit of code within the article, back to your Google + account.
<a href=”https://plus.google.com/u/0/103310584282020550273/?rel=author“>Robert Mackin</a>
For this Google Authorship link to work you need to add a link to your Google profile as shown below
You then need to add the following hyperlink text to the back of the author text link
“?rel=author” to allow Google to tell that you are the gunuant aurthor of the article.
The next step of this method is to add a link back to the same domain in your “About” page on your Google + profile.
Log into Google+, go to your about page.
Select the Links box, then select edit, then add a new link to the Contributor to section
Then save this new edited version of your profile
Those articles should start to show up with the Google Author mark up in the search results.
Selecting the best Google Authorship photo
Better photo better click through rates
Google has set restrictions on what types of photos can appear in the author box, the photo must be a picture of a face. Company logos or pictures of other things are not allowed, Google will scan all the author profile photos before allowing all their photos to appear in the search results.
Research carried out by several bloggers has discovered that a well lit profile photo with a coloured back ground has higher click through rates then a photo which is poor lit and has a messy background.
Allowing authors to establish trust with their readers.
Posted By Super Admin at 4:31 PM